About us

Our Practice

Our Brand Ethos, The Bigger Picture.

SF Bay Coffee is comprised of dedicated individuals that work together to make an impact on our family of farmers and our Earth. By following our Four Pillars of Change, we commit to practicing innovation and sustainability in the coffee industry. 

Pillar 1

Pay the farmer above the cost of production.

Since 2015, the cost of coffee has decreased by 60%, leading to farmers being unable to support themselves and their families. Many farmers are being paid UNDER the cost of production and are losing money by selling to coffee distributors.

For the last 34 years, we've committed to buying 100% of our coffee directly from the 32,000 farmers we work with so ensure fair pay.

Pillar 2

Work to improve the quality and quantity of coffee that farmers produce on their farms.

Over the years, we've implemented new, unique practices into the production of our coffee. Starting from how we grow coffee, all the way to how it is delivered to our customers, we've evolved our farming, roasting, and packaging methods to meet the highest standards. By utilizing these practices at our farms in Kona, Panama, Rwanda, and Mexico, we serve as an example for all the farms we buy from.

Pillar 3

Improve the social condition of the farms.

Improving the conditions of the farm goes hand in hand with improving the quality of our coffee. In our 40 years, we have donated over 10 million coffee plants to our farmers and provided housing and schools to their families and their community. We are improving the condition of the farm and increasing the quality of life for the farmers.

Pillar 4

Improve the social conditions of the community.

Over the past 40 years, we've built and staffed 12 medical centers, 63 schools, and built over 1,700 housing complexes for farmers and their families. Since doing so, we've been elated to see changes in the communities. Health has improved and the attendance rates for elementary, middle and high schools have increased. We've even seen some of our farmers' children graduate college!